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India, the company has a network of 9500 plus
dealers/retailers in 93 cities and expecting
to reach 100 cities soon. It has set itself
a target of crossing the millionth customer
mark in India in 2007.
"This
25 year journey has witnessed the growth
of the business to being the leader in the
computer peripherals space, not only in
terms of value but also the mindshare we
hold with the customer. By providing innovation
and value to the customer both in terms
of technology and design, we have continuously
raised the bar on providing the best computing
experience to the Indian customer. We are
targeting a growth rate of over 50 per cent
for the next year," said Microsoft
entertainment and devices division country
manager Mohit Anand.
It
is also focussing on the fast growing gaming
peripherals category, which, according to
industry estimates is expected to grow at
a CAGR of 72 per cent for the next 4 years.
The
latest range of gaming peripherals from
MS hardware includes Reclusa gaming keyboard,
side winder gaming mouse, and the wireless
Xbox 360 gaming controller, which is expected
to be the show stealer this year in this
category. So, while the Xbox 360 gaming
controller works both on the PC as well
as Xbox 360, the sidewinder Mouse is the
first ever gaming mouse with LCD display.
The products aim to offer the user the ultimate
gaming experience.
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