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He
will be responsible for building a single brand platform across
the global news division. He will also be responsible for developing
the marketing communications strategy to ensure that each part
of the division has maximum impact in a converging media environment.
He will directly report to BBC global news director Richard Sambrook.
Sambrook
said, "We created this pan-divisional post to enable us to
communicate a unified and compelling global news message around
the world. He has a wealth of international experience in developing
brand strategies within the broadcast, entertainment and retail
industries, and I believe that with Sanjay on board we are now
ideally positioned to take our international news brands to the
next level."
Nazerali
said, "In an age where newspapers are becoming 'viewspapers'
and the numbers of blogs are increasing exponentially, audiences
around the world are crying out for credible news, but delivered
in an engaging way. The time is absolutely right for the world's
best known news organisation to connect with these audiences as
a compelling and dynamic brand in an increasingly competitive
and complex news arena. I'm genuinely honoured to be part of this
organisation, as I believe it can really make a difference to
how the world receives and interacts with news in the future."
Earlier he was been working as the managing director of The Depot.
The Depot is a marketing consultancy he co-founded in 1998. He
has worked with media clients like Channel 4, ITV, Discovery,
the Sci-fi Channel, FX Channel, BBC World Service and BBC World
Television.
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