|
NBC
Universal holds the broadcast and video rights within the US for
the 2008 Beijing Olympic Games. AP says that it has a history
of Olympics coverage and will be covering the 2008 games in text,
photos and multimedia.
The
joint effort will provide AP customers with Olympics coverage
leading up to the 2008 Summer Olympics, as well as during the
17 days of international Beijing competition. AP customers can
receive a turnkey solution that will give their users, readers
and viewers Olympic content matched with the exclusive video coverage
and related content provided by NBC through its NBCOlympics.com
Web Site.
AP
deputy managing editor for multimedia Lou Ferrara says, "We're
excited to have this relationship with NBC. When an athlete wins
a gold medal, the customer will get the story and photo quickly
from the AP, as much of the world has come to expect. But now,
it will also be tied to video and other deep content that only
NBC Sports and NBC Olympics can produce. This should make it easier
for readers to get information while also creating a traffic exchange
for NBC and stickiness on AP customer Web sites."
The
AP's online product will launch in the coming weeks with interactive
graphics, multimedia and text content. This new product also will
include links to exclusive video produced by NBC as well as text
content produced by the NBCOlympics.com editorial staff. As the
Games approach, the amount and depth of Olympics content both
from NBC and AP will dramatically increase.
NBC
Universal will present more than 3,600 hours of coverage of the
2008 Beijing Olympic Games, more than the combined total of every
Summer Olympics ever televised in the United States. The Beijing
Olympic Games will start 8 August 2008, with unprecedented around-the-clock
coverage and, for the first time in the United States, live streaming
of Olympic broadband video coverage.
|