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NGC Asia inks deal with SPH MediaBoxOffice in Singapore

Indiantelevision.com Team

(22 August 2007 5:50 pm)

MUMBAI: National Geographic Channel (NGC) Asia and SPH MediaBoxOffice (SPH MBO) have launched a content-marketing partnership to showcase the best of National Geographic branded content on SPH MBO's digital outdoor media network across Singapore.

NGC Asia will produce a series of Nat Geo Moments, short-clips of between one and three minutes showcasing the best of National Geographic Channel, National Geographic Channel HD, National Geographic Wild and Nat Geo Adventure.

Nat Geo Moments will be a compilation of adventure, exploration, science, megastructures, investigations, world cultures, wildlife and National Geographic Society's groundbreaking discoveries.

Nat Geo Moments will be shown on most of the digital screens operated by SPH MBO in Singapore. SPH MBO's digital media network reaches an aggregate audience of more than 35 million viewers monthly.

NGC Asia (Singapore) marketing director Basil Chua says, "SPH MediaBoxOffice is Singapore's single largest digital outdoor media solutions provider. This partnership with SPH MediaBoxOffice will make our unrivalled-quality television documentary specials more accessible to Singaporeans who are on the go. Through this initiative, we hope to continue inspiring Singaporeans to rethink the way we understand our modern world."

SPH MediaBoxOffice deputy GM Edward Tang says, "National Geographic Channel is an award-winning global television network, reputed for its breathtaking visuals and unprecedented access to people and places. I am confident that this partnership will mark the beginning of a meaningful relationship between our two companies that will benefit advertisers and the public through the delivery of entertaining and educational content on our screens."