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matches of the 2007/08 season will be offered
as high-quality video streams (up to 400k)
live and on demand together with various highlight
programmes. In addition to match coverage,
SerieA.tv will also feature daily video news
programmes and two weekly TV magazine programmes
available each Monday and Friday.
The
online service will be further embellished
by the latest news and statistics from all
20 Serie A clubs. This comprehensive range
of top sports action and quality information
positions SerieA.tv as the ultimate one-stop-shop
for all fans of one of the most exciting
football leagues worldwide. The entire platform
is being presented in English language.
Most of the matches will be available with
dual commentary, Italian and English.
Infront
Advanced Media Solutions will produce tailor-made
new media content for SerieA.tv, using experienced
editors, commentators and producers to create
the dedicated online coverage.
Infront
Advanced Media Solutions director Maurizio
Barbieri said, “We are very happy to
take on such an important and ambitious
project to bring Serie A to the American
continent and to Asia. Through SerieA.tv,
one of the most exciting football leagues
worldwide will get greater exposure globally,
freeing the fans from broadcasters’
limitations or scheduling choices. It is
our goal to redefine how sport is viewed
and experienced online and SerieA.tv is
the first one of many projects aimed to
do so.”
Infront Group president and CEO Philippe
Blatter said, “This innovative project
further strengthens Infront’s position
in new media. It is a major boost for our
production service capabilities. We will
implement similar top-quality IP exploitation
models for other clients, enhancing the
coverage of their properties and providing
increased exposure for sponsors.”
Infront Advanced Media Solutions is Infront’s
dedicated competence centre for the distribution
of new media sports rights. This division
complements the group’s innovative
service offerings and helps sport to exploit
existing media rights more effectively to
a highly targeted viewing audience. A onestop-
shop for producing, delivering, protecting
and billing new media content, it lets clients
expose their events globally.
The
company produces a variety of new media
services, including the official FIS Ski
World Cup magazine programme, SerieA.tv
and Snowtime Channel, a branded block of
programmes and footage dedicated to winter
sports. The production and postproduction
facilities are located in Milan, Italy.
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