| IMG
has raised the demand that in keeping with
the regulated 49 per cent FDI allowed in the
cable TV sector, IPTV should not enjoy 74
per cent foreign holding as allowed in the
telecom sector
The
inter-ministerial committee has been formed
with ministers from Information & Broadcasting,
Telecommunication and Finance ministries
to specifically deal with the issue of content
control on the IPTV platform.
This
is because as per the Allocation of Business
Rules of the government, IPTV is a telecom
matter and I&B cannot deal with it.
As I&B is the only authorised ministry
to deal with television content, it is only
the PMO who can change the rules and enable
I&B to deal with this.
The
Telecom Regulatory Authority of India (Trai)
is at the moment drafting its consultation
papers on mobile TV and IPTV. Doordarshan
has already started its mobile TV service
and state-owned MTNL has launched its IPTV
operations.
The
letter to the PM, signed by IMG Honorary
Secretary General A K Doval, calls for ending
"the duality in approach in categorizing
the content delivery platforms which have
potential danger of undermining national
security and threatening the moral fabric
of Indian society."
It
stresses that though the platform may be
Internet, and hence technically under the
Telecom ministry, the content that would
be shown would be television and that IPTV
is a subset of terrestrial broadcasting.
"The
broadcasting of TV channels / video through
IPTV and Mobile TV service is a full -fledged
broadcasting service similar to Cable Service
& DTH service and should in no manner,
be treated otherwise so as to ensure the
provision of level playing field,"
the IMG note says.
At
the moment there is no clarity on the downlinking
guidelines for the IPTV operators and they
can show any number of channels available
on the Internet, whereas the number of channels
approved by the government for the cable
sector is limited.
And
whereas the national security and moral
fabric concerns are true, the IMG also fears
that the cable industry could plummet unless
they have the same level playing field as
IPTV or Mobile TV operators.
"Mobile
TV and IPTV service providers should be
subject to the same security and monitoring
guidelines as well as Interconnect Regulations
as are applicable for Cable TV and DTH services
as notified from time to time," the
IMG has demanded.
The
note clarifies: "IPTV services are
totally different from streaming TV over
Internet. The channels are provided on a
dedicated internet network. Digital Subscriber
Line (DSL) can be used to provide hundreds
of channels. The customers can use an IP
box and can change channels as fast as on
a digital cable or DTH system.
IPTV
as a service will not necessarily be provided
over copper DSL or optical fibre media.
It can be provided over Wireless networks
including Wi-Max networks.
This
is a major threat to cable operations, and
the IMG says: "This would mean that
if no regulatory mechanism is put in place
it would be a kind of backdoor entry into
the terrestrial broadcasting domain, which
will be difficult and in fact would be nearly
impossible to be regulated at a later date."
The
list of the major demands are
- IPTV
and Mobile TV service providers should
ensure compliance with the Programme Code,
Advertisement Code and other guidelines
issued on broadcasting content by the
Government in respect of video services.
-
IPTV and Mobile TV providers should carry
only those channels, which have been provided
downlinking license by the Ministry of
Information and Broadcasting.
- Foreign
investment in this sector is regulated
keeping in view the social, cultural and
security considerations and kept to the
level permitted for the cable industry.
-
Both IPTV & Mobile TV service providers
should take a license for broadcasting
of TV channels/video, from the Ministry
of Information & Broadcasting.
-
The Government has been empowered under
the Cable Television Networks Act to take
prompt corrective measures in the interest
of security, sovereignty and integrity
of India, public order, decency, and morality
and provisions need to be made applicable
to IPTV and Mobile TV which is an identical
service to Cable TV.
-
IPTV and Mobile TV are not brought under
the ambit of the Ministry of Information
and Broadcasting and Cable Networks (Regulation)
Act 1995, and allowed to show only those
channels approved by the ministry.
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