(20 August 2007 3:50 pm)

MUMBAI: The home video market is seeing a major price correction. Eros International has slashed its entry price on DVDs, cutting it down from around Rs 150 to Rs 99 to keep in tune with the dynamics of the market.

The revised pricing of Rs 99 for DVDs and Rs 69 for VCDs is on select titles. Moser Baer had earlier shaken up the home video market, making VCDs available at as low as Rs 28 and DVDs at Rs 34.

The reduced prices extend to some of Eros’ old but blockbuster titles including Qayamat Se Qayamat Tak, Dil Se, 1942 A Love Story, Pinjar, Judwa, Hera Pheri etc and golden hits like Namak Halal, Teesri Manzil, Yaadon Ki Barat, amongst others.