(16 August 2007 5:52 pm)

MUMBAI: People Infocom Pvt Ltd's mobile value added service vertical Mauj has officially tied up with Ram Gopal Verma and Adlabs Films for the mobile content of the forthcoming film Ram Gopal Varma Ki Aag.

Mauj unveiled the mobile content it has developed which allows mobile users to select content, download ringtones, wallpapers and screenshots of the movies as curtain raisers for the film that releases on 31 August.

For Ram Gopal Varma Ki Aag, Mauj has customized the downloads - ringtones, wallpapers and games. It has conceptualized and designed two games for the movie - The First Attack and The Last Chase using the Java and Brew superior technology. The games have been designed keeping in mind the situations that come up in the course of the film.

People Group chairman and managing director Anupam Mittal stated, "Mauj has always been known for the quality content and innovative products that it provides to its consumers. This tie-up with Ram Gopal Varma and Adlabs is a step towards making some more exciting content available to the consumer."

Ram Gopal Varma said, "We have worked with Mauj earlier for Sarkar and are happy to tie-up with them again for Ram Gopal Varma ki Aag. Mobiles have become more than just a means of communication…they have become entertainment consoles for millions of people in India. With the content developed by Mauj, the characters of this film will come alive in the hands of the audience and such innovative promotions are a part of our promotional strategy."

People Infocom is a Sequoia Capital and Intel Capital backed company which develops and distributes platforms and applications in diverse areas such as portal management (GPRS, SMS, Voice), mobile entertainment (music, videos, gaming), mobile communities (dating, matrimonials, real-estate) and mobile commerce (advertising, fulfillment).

It also extends its services in managing these applications and facilitating content on them through Mauj mobile. The company develops services on all leading platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode.