MUMBAI: NDTV 24X7 has entered into a distribution deal with Dialog TV, a direct-to-home (DTH) service provider in Sri Lanka. It is the only Indian news channel to be available on the Sri Lankan DTH platform.

With this tie-up, NDTV's global presence now extends to regions across the world which includes UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighbouring South Asian countries.

NDTV's vice president dstribution and affiliate sales Rahul Sood said, "We're confident that 24x7 will be an important source of information and this partnership is in line with our efforts to reach out to our South Asian viewers."

"This agreement with NDTV underscores our continued commitment to add the very best to Dialog TV's growing portfolio of channels. Our mandate is to deliver the most comprehensive range of news, knowledge and entertainment-based programming, and with the addition of NDTV to our sterling line up of news channels, we guarantee that our customers will receive up-to-the-minute and relevant news from our home region," said Dialog Telekom general manager sales and marketing Nushad Perera.

Dialog Television (Private) Limited, a subsidiary of Dialog Telekom PLC, operates Dialog Satellite TV, supporting a broad array of over 40 international channels including BBC, HBO, Cinemax, AXN, ESPN, Ten Sports, Discovery Channel, MTV (Music Television) and Cartoon Network, in addition to other Sri Lankan television channels.