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MUMBAI: Food service retailer McDonald's India (west
and south) has joined hands with Sony Pictures to bring
alive the adventures of the Penguin World's Surfing
Championship with animated film Surf's Up.
 As
part of their association, all happy meals will carry
one of ten different characters from the animated film,
until 4 September.
In
addition to the Surf's Up toy, every McDonald's happy
meal will also have coupons that give consumers a chance
to scratch and win assured prizes from Zapak. One can
log on to http:/McDonalds.Zapak.com and enter
the scratch code to claim downloadable games.
What's
more, 12 lucky families will also get an opportunity
to win an all expenses paid trip to Thailand. This offer
will be valid at all McDonald's restaurants across India,
states an official release.
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Talking
about the promotion, McDonald's India MD and JV partner
Amit Jatia said, "We have a history of looking
at unique ways to reach children, including in-store
and online promotions. Our partnership with Surf's
Up and Zapak gave us the opportunity to connect to
consumers looking for fun and entertainment. We are
confident that this will drive foot traffic to our
outlets and also to the McDonald's-Zapak website."
