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TV
Today Network CEO and executive director G Krishnan said, "Over
the last two years, we have been eyeing opportunities in markets
with a sizeable Indian Diaspora. After US, the Middle East and
continental Europe, UK is the next logical step for us. Launching
Aaj Tak on the Max Mix platform will offer the viewers with live
news and analysis from home right into their living room. We are
delighted to be a part of the bouquet, which has popular channels
representing a wide array of programming."
TV
Today chairman and managing director Aroon Purie said, "Aaj
Tak has been able to successfully widen the viewership base for
news in India. Combined with our launch in the US and continental
Europe, this step will further widen the base for Indian news
internationally."
Sony
Entertainment Television (SET) executive vice-president for international
business Rajan Singh said, "We are absolutely thrilled to
be bringing Aaj Tak and ARY Digital into the Max Mix bouquet.
These fantastic channels represent a huge addition to Max Mix
further enhancing its position as the leading provider of quality
Asian entertainment across programming genres. Aaj Tak is India's
leading news channel whilst ARY Digital perfectly compliments
Max Mix's commitment to quality entertainment, choice and value.
We look forward to bringing our viewers even more quality channels
in the near future."
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