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BANGALORE: Havas Sports India (HSI) and Avesta Good
Earth Foods (Good Earth) have launched the ‘Good
Earth Super series’ 2007, a nationwide junior tennis
development program in association with the All India
Tennis Association (AITA).
The
Super series will be a five city, six tournament event
this year which it plans to expand to a 13 tournament
event next year. The series will span Chennai, Hyderabad,
New Delhi, Bangalore and Mumbai.
Disney
India's televsion channel Jetix will provide the media
support both on air and on ground through the duration
of the Super series.
Explaining the channels involvement, Walt Disney Company
(India) head corporate communications K Seshasaye said,
“Jetix continues to fulfill the entertainment needs
of the action adventure seeking kids across India. Being
a brand in the kids and family space is one of immense
responsibility. While entertaining kids and their families
indoors, we continue encourage kids to play outdoor
activities as well.”
According
to Seshasaye the channel will gain visibility by way
of branding for the events as the event will also be
promoted on Disney Channel and Hungama TV.
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