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MUMBAI: The Murjani Group has launched the first of
its six build Build A Bear Workshop outlets in Mumbai
today. The company is targeting a launch of four more
stores in Mumbai and two in Delhi by the end of 2007.
Build
A Bear Workshop chief bear Indranil Chakraborty also
said that the company was looking to take this concept
of creating your own stuff toy to smaller Indian towns
like Hyderabad, Bangalore and Pune by next year and
to Ludhiana by 2009.
The
store takes children and adults through an entire experience
that allows them to customize their toy even with their
own personalized messages. The toy is first selected,
stuffed, accessorized and provided with a birth certificate.
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Founder
and chief executive bear Maxine Clark says, “The
Build A Bear Workshop innovative store concept takes
children's interactive entertainment retailing to
a new level, combining the process of making your
own stuffed animal with an exciting atmosphere. We've
created a unique retail experience by putting the
heart back into retailing and putting our guests at
the center of every aspect of our business."
