Gearing up for the summer months the FMCG major has opted to take the nutritional route with Moo depicted by new mascot and as the name suggests it's a 'cow'. Every stick claims to be equivalent to one glass of milk.

Thus the marketing communication is hoping to speak to mothers and kids alike. The campaign will break across television and print in a week.

Venkatesan said that research conducted points to kids 'snackie habits' for which they often resort to eating junk food. Hoping that this can become a healthy replacement, the company asked Mumbai-based nutritionist Niti Desai to dispel the myth that ice creams cause cough and cold. She also strongly recommended mother's to substitute junk food with products that have nutritional value.

Venkatesan said, "As one of Unilever's leading brands, it has always been Kwality Wall's mission to add vitality to life - while being responsible about nutrition. We constantly innovate our range to create products that cater both to the nutrition and taste requirements of our consumers. Moo is a significant addition to our portfolio and our mission of providing enjoyable food with an added nutritional benefit. Moo is not only unique in its taste and flavour, but also contains the health benefits of calcium and milk.

Malaika Arora Khan speaks of the advantages of a nutritious ice cream now available in the market.

"Like all our other Kwality Wall's offerings Moo is produced with state of the art quality and safety standards that makes it pathogen free, thereby ensuring that it does not cause cold, cough and sore throat in kids."

Malaika Arora Khan was roped in to unveil HLL's latest product offering. Following two formats, a 60 ml stick is priced at Rs.10 and a 900ml take home pack is priced at Rs. 80 and will be available at retail stores across India.