(28 April 2007 3:00 pm)

MUMBAI: Singapore based Global Mobile Technologies is filing patents for real-time delivery of rich, user-requested content with interactive advertising to mobile phones.

Push-It enables Internet advertising to be translated into a mobile-ready format with “click through” and “call through” capabilities. This new technology opens the door for all web providers, enabling them to deliver any text, image, music, or video content with embedded advertising to mobile phone users.

Now, consumers can receive and experience multimedia content with relevant advertising on any IP-enabled mobile phone. GMT’s Push-It is currently compatible with over 1,000 mobile devices on the market and is specifically optimized for each, potentially reaching over two billion users. Push-It is designed to automatically arrive on mobile phone screens with a ring alert like a voice call.

Global Mobile Technologies CEO Jeff Harrison says, “Push-It solves the problem of delivering rich, interactive advertising to any mobile device, while allowing content owners to maintain control over the look and feel of messaging. We are introducing another dimension and value to the previously limited reach of mobile phone marketing.”

This technology the firm says eliminates the need to use the mobile browser and delivers rich web content directly to the user screen. Push technology sends user-requested content and multimedia directly to the user. Push-It automatically brings the media to the phone screen, without the complications of mobile Web navigation, superseding the difficulties of uploading and capturing web content to mobile phones.