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Star
Mobile Entertainment senior VP Viren Popli
says, “Mobiles have become multi-media
devices but their current usage in India
is limited. Many consumers today have a
high-end mobile phone and want to do more
with their multimedia devices, seeking entertainment
and information on the go. This is the rapidly
growing niche we are confident PLUS can
exploit.”
Plus‘
menu interface is user friendly and quick
to respond making the access to entertainment
on mobile far easier than it is today. Research
across consumer groups in multiple cities
reflected Plus as an enhanced experience
on mobile in its ease of use, and navigation
and it is projected to eventually penetrate
to the mass mobile user.
Plus
also provides a high quality standard of
video and audio to ensure the best mobile
multimedia experience available. Users can
even preview content before downloading
it, a feature that is not available through
any other mobile application.
Star
Mobile Entertainment to spend Rs. 150 million
on marketing and promotional activities
for Plus. At launch Plus subscribers will
have access to various privileges from the
service’s partners including 50 per
cent off on all air tickets booked through
makemytrip.com, 50% off on all hotels booked
though travelguru.com, exclusive access
to international music concerts, exclusive
access to TV shoots, opportunities to star
on a Channel [V] show.
Also
Read
Star
looks to give mobile users a Plus experience
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