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A
promotional campaign with creatives by Saatchi
& Saatchi will kick off by 10th or 15th
of May according AOL sources. Print and
outdoor media, along with selected portals
such as Rediff, ndtv will be used initially,
though Bangalore already has a few AOL billboards
promoting AOL. Going regional with regional
language content is on the anvil according
to AOL LLC President & COO Ron Grant.
The media buying is by Madison. Television
commercials are not on AOL’s Indian
avatar immediate horizon.
 AOL.in
has received a good response from the advertisement
fraternity according to AOL LLC vp and chief
spokesman Andrew Weinstein. ICICI Credit
Cards, futurebazaar.com are some of the
few Indian brand names that are already
visible on the portal, along with a few
from the US.
Among
the features of the new www.AOL.in Web site:
AOL’s
e-mail service will have unlimited storage,
spam blocking, and security protections against
viruses.
The
AOL Messenger product has features like
offline messages, picture sharing, personalization,
grouped messaging and simultaneous multiple
IDs, an integrated Google search that offers
users the power of the Internet’s leading
search engine without leaving the site.
The
other features include:
Video
content in many channels with a superior
video experience.
News
and entertainment channels include Bollywood,
CityGuide, Cricket, Education, Gurus, Hollywood,
International Music, News and Sports.
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