Excited about the response that the channel has received in the first quarter of this year during which the market share has doubled from six-12 per cent, Nick India vice president and general manager Nina Elavia Jaipuria said, "Nick has always believed that all kids are equal and equally talented and Nick Fundoo Superstar Contest is a true reflection of that philosophy. Through this promotion, Nick gives all kids in India an equal opportunity to realize one of their dreams - be on television and be famous."

Following from that ideology, the Fundoo Superstar Contest avoids differentiating among kids on any parameters thus the selection of the four lucky children will be conducted through a random computer selection. There will be "no auditions, no tests, no judges and no jury…they just need to be their 'fundoo' selves," assures the channel.

The on-ground activation will tour across cities & towns

To flip its awareness building plans out of control, the channel has lined up 360 degree campaign around the contest, comprising ground activation; print, online, radio, in-theatres (during the Spiderman and Tara Ra Rum Pum) and television (general entertainment, movies and regional). On ground, there would be a fleet of eight Nick wagons that will tour 38 cities including Delhi, Mumbai, Kolkata, Lucknow, Bhopal, Indore, Jaipur, Agra, Vadodara, Surat, Ahmedabad, Kanpur, Nagpur, Ludhiana, Chandigarh, Udaipur, Kota, Pune, Ghaziabad, Faridabad, Gurgaon, Moradabad, Meerut and Bangalore amongst others. Each wagon will have an MC who would engage with the kids through music, dance, games and prizes, thus extending the Nick experience beyond television.

Apart from the four kids selected for the music video, thousands of other kids will also stand to win prizes like a computer everyday and over 5000 Nick slime kits. The guidelines to enter - tune-in to Nick any time of the day and spot the Nick-toon stars giving their killer performance for the day - whether it's singing, dancing or simply doing masti. After spotting the Nick-toon, kids need to call on 1250111555 (if MTNL user) or 1250155 (if a BSNL/ Airtel Landline user), SMS 'Nick A/B/C' to 6882 or log on to www.nickindia.com and submit their answers for the day. Every kid can participate as many times as he/she desires.

MC's will engage kids with music, dance, games and prizes

The channel has roped-in Swanand Kirkire (Parineeta & Lage Raho Munnabhai) and Vishal-Shekhar duo to provide lyrics compose the music for the 'Nick Fundoo Superstar music video. Bosco Bhandarkar will direct.

The appointment of NDTV Media in the latter half of 2006 has been active in attracting a kitty of brands including the presenting sponsors zapak.com and co-presenters Dettol and associate sponsors Cadbury Bournvita, Godrej Jumpin, Kelloggs Chocos, Colgate Dental Cream, McDonald's, Lancer shoes and YO Bikes.