(25 April 2007 6:00 pm)

MUMBAI: Asian digital multimedia and entertainment technology event, BroadcastAsia, will return to Singapore Expo from 19 - 22 June 2007.

Visitors from India will be introduced to a showcase of the latest digital technology, professional equipment and services.

Singapore Exhibition Services (SES) is organising the event. Its project manager Calvin Koh says, "With the focus on interactive, digital media'and entertainment, BroadcastAsia2007, alongside with CommunicAsia, EnterpriselT, InteractiveDME and ComputerGraphics Overdrive, will prove to be a relevant platform for the Indian broadcasting industry to source for the latest broadcasting solutions".

The events will see the gathering of over 2,400 companies as they come together to demonstrate the transforming powers of digital technologies that are redefining the boundaries of traditionally segmented telecommunications, networks, enterprise.

SES says that with convergence in India arriving faster than expected, visitors from India can expect to see some 'hot' converged applications at BroadcastAsia2007 include digital cinema, mobile entertainment, IPTV, connected digital home devices, as well as mobile and online gaming, amongst others.

Some of the key enabling technologies that will occupy top prominence on the show floor this year are:

Wireless covering 3G, HSDPA, WiMax/ WiBro, Fixed Mobile Convergence (FMC), as well as Radio Frequency Identification (RFID) and Embedded technologies

Broadcasting covering Satellite, D.igital Multimedia Broadcasting (DMB) and Digital Video Broadcasting (DVB)

Digital Networks covering Next Generation Networks (NGN), Voice over IP (VoIP) and Information Security

Companies at BroadcastAsia2007 including Harris, Sennheiser, Miranda. Vizrt, Magna, InnOXiLIS, Conax and Qualcomm will demonstrate a full spectrum of products and applications from media content creation to delivery including new technologies birthed as a result of digital convergence.

Strong group participation is expected at BroadcastAsia 2007 with pavilions from India, Singapore, China, France, Germany, Italy, Korea, the US and UK. Companies from India such as Associated Cable Cord, Cinecita, Comcon Industries, Cable Quest Satcom Pvt Ltd, Visual Technologies India PL are also using the event as a platform to reach out to key players in the broadcast industry. More than 80 per cent of the show floor has already been filled says SES.

Over the years, BroadcastAsia has aimed at being a one stop sourcing ground for broadcasters, production and post production companies as well as network with the industry. BroadcastAsia2007 expected to attract over 10,000 industry professionals, decision makers, vendors and buyers from 50 countries.

Adding depth to the event is the BroadcastAsia International Conference, In partnership with various industry organisations, the conference features a series of sessions focusing on critical industry issues and will bring greater clarity to the new technological and business opportunities within the industry.

Addressing the how, what, where and why the BroadcastAsia2007 International Conference will cover areas in file based production, media production and development, digital multimedia, IPTV, content delivery to creating new opportunities.