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MUMBAI: Inspired by the edgy, pop culture
cool of manga and anime, rock singer/songwriter
Avril Lavigne has used both mediums in a
new business surrounding her latest CD release,
The Best Damn Thing.
She
not only penned her own manga but also developed
animated manga shorts that will air
on Anime Network mobile offerings.
Lavigne's new cross promotional relationship
with Anime Network is part of a multimedia
project developed by her management company
Nettwerk and Sony BMG to extend both the
reach and brand value of the popular Grammy
Award nominated artist. Under the terms
of the agreement, ADV Films of Japan promoted
the artist's new 17 April CD release and
Make 5 Wishes manga series across
its Anime Network and Newtype USA,
the premier anime and manga monthly magazine.
In exchange, Lavigne will provide ADV Films
with broadcast and mobile distribution rights
to the animated manga shorts. Additionally,
the rock star will provide online advertising,
record promotional IDs and sign copies of
her manga and CD for online sweepstakes
and giveaways. The deal was orchestrated
by Index Global Rights, a digital media
consultancy based in New York and Tokyo.
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