(23 April 2007 3:00 pm)

MUMBAI: Gaming portal Zapak.com and Zod! Cub Wear have come together to give their style conscious players something to vie for.

Customers who buy a Zod! Club Wear shirt will get a scratch card with a password. Enter this on the registration page of clubzod.zapak.com.

This registration enables you to play the ‘four-Wheel Fury’ game on Zapak.com for the grand prize of a ‘4-Wheel Fury ATV Quad Bike’ worth Rs 200,000 in a lucky draw.

Zapak Digital Entertainment chief marketing officer Arun Mehra said, “The young, trendy ZOD! Club Wear consumer is a potential gamer if not already an avid one. This initiative between ZAPAK & ZOD! Club Wear taps the mindset of this consumer and draws him to start playing on-line.”

Mehra adds that Zapak will be entering into tie-ups with more retail outlets in the future. Zod! Club Wear VP marketing Imraan Surve says, “Since 2002, we pioneered on-line apparel marketing that targets the young, trendy male thru strategic alliances. ZAPAK offered the perfect fit with it’s on-line gaming. Our consumers get a value-add through the scratch card that gives them chance to win a 4 wheel Quad bike”

The ‘The Reel to Real World’ promotion is being rolled out through over 180 retail outlets that stock Zod! Cub Wear and is supported with an online campaign by Zapak.