MUMBAI: Distraction Formats has announced that UK pubcaster the BBC has taken on Dirty Rotten Cheater, the interactive and comical game show format that involves strategies, tactics and a whole lot of cheating. In India a local version airs on Star.

In the UK the show will be hosted by Brian Conley. It encompasses sincerity and deception in which contestants answer survey style questions in a quest to win the money. With one of the contestants secretly being fed the answers, the honest players must try and expose 'The Cheater' in order to take home any winnings. Filled with suspense as to who is being honest and who is cheating, the show climaxes with two final contestants competing for the highest prize.

BBC international development executive David Morgenstern says, "Dirty Rotten Cheater is a classic gameshow format with a very strong structure. We're going into development and preproduction very shortly. Brian loves the concept and we're looking forward to turning Dirty Rotten Cheater into a great vehicle for his talents.

Sarah Coursey, who brokered the deal at Distraction Formats commented; "We are obviously very happy to have placed Dirty Rotten Cheater with the BBC. Dirty Rotten Cheater is simply a strong, tried and tested format based on the universal theme of cheating. I'm very much looking forward to the BBC's interpretation of it."