(21 April 2007 4:00 pm)

MUMBAI: Multiplatform video content search tool for film TV and digital media professionals Ipex TV has launched. It is based in Canada

At the television trade event MipTV in Cannes, France Ipexco announced a strategic investment by Joseph Haddad Holdings (J2H) in Alternative Media Initiative (AMI), the parent company behind Ipex TV

Ipex TV is a new search and lead generation tool dedicated to the business of film, TV, and digital media. It will focus on business search for multiplatform video-based content.

J2H president Marc Tessier says, “I believe that Ipex TV’s focus on media-rich sales and marketing toolssuch as web-based video trailers and sell sheets, will inevitably widen the sales funnel. It will close the gap between buyer and seller, causing buyers to react more quickly to content opportunities —, not only those buyers attending traditional markets like MipTV, but even those from emerging markets such as mobile devices, VoD.

" By virtue of an increased access to supply, the demand should increase, which is good news for those who control content libraries.”

AMI CEO Paul Allard says, "We are very pleased to be able to attract such senior European players as Marc Tessier and Joseph Haddad into the IPEX TV team. The fast changing business of media sales and distribution requires that we work with the best in the business, and this is who is joining us.’’