(21 April 2007 4:00 pm)

MUMBAI: Sri Lankan telecom firm Dialog Telekom in partnership with Turner Broadcasting Systems (TBS) has added channels CNN and Cartoon Network to its mobile TV line up.

Through this strategic partnership, Dialog Telekom subscribers can access CNN’s news stories as they happen directly on their mobile phones or other handheld devices. Subscribers can also enjoy four hours of Cartoon Network’s original properties such as Dexter’s Laboratory, The Powerpuff Girls and Johnny Bravo. This makes Cartoon Network the first animation channel available for streaming in Sri Lanka.

Turner International India VP distribution and business operations (India and South Asia) Siddharth Jain says, “Our partnership with Dialog Telekom Limited reaffirms our commitment to ensure that our content is available across multiple platforms. With technology rapidly changing the traditional means by which users access news & entertainment, it is imperative to be present in all these platforms.

"We continue to pioneer interactive products across the region and this launch further cements Turner’s corporate alliance with Dialog Telekom Limited, one that now encompasses mobile and DTH services”.

To ensure maximum accessibility, Dialog Mobile TV is available on all mobile phones that are GPRS, Edge or 3G supported. Dialog Telekom GM sales and marketing Nushad Perera says, “This will help a wider group of people to access and benefit from this facility. Mobile TV has transformed the way we perceive and use our mobile phones, as it enables customers to watch real time television right in the palm of their hands.

"With the addition of leading brands like CNN and Cartoon Network, our subscribers are assured of receiving nothing but the best in news and entertainment, on the go, anytime and anywhere."