(19 April 2007 7:00 pm)

MUMBAI: The International Academy of Television Arts & Sciences have announced the winners for the International Interactive Emmy Awards, organized for the second year in a row in Cannes, France in partnership with Reed Midem and hosted by actor Roger Bart (Desperate Housewives, The Producers).

Canada led the evening with Zimmer Twins and ReGenesis Extended Reality Game in a tie for the Interactive Program category and BITE Television winning the Interactive Channel category, while the Interactive TV Service category went to the United Kingdom's BBCi.

The Pioneer Prize was presented to BSkyB, for their innovative contributions to the field of interactive television and accepted by Sophie Turner-Laing, managing director, Sky Entertainment.

"We are pleased to be celebrating once again the exciting developments of the international interactive television industry with this new competition," said Bruce L Paisner, president & CEO of The International Academy of Television Arts & Sciences.

The black-tie ceremony was attended by over 250 international executives from the television, broadband and mobile industries including sponsors: AETN, Deutsche Telekom, Intent Mediaworks, MPS Broadband, Nokia, and Sky.

The 35th International Emmy Awards Gala will be held in New York, 19 November, 2007.

The 2007 International Interactive Emmy Awards Winners

Interactive Program (a tie)

ReGenesis Extended
Reality Game
Xenophile Media
Canada

Zimmer Twins
Zinc Roe Design
Canada

Interactive Channel

BITE Television
BITE Television
Canada

Interactive Channel

BBCi
British Broadcasting Corporation (BBC)
United Kingdom