Indiantelevision.com's Kidology
 
 
Harmony Gold relaunches Robotech worldwide
 
Indiantelevision.com Team
(16 April 2007 10:00 pm)
 

MUMBAI: Harmony Gold has announced an official relaunch of the Robotech brand worldwide, and coupled with a resurgence of the series the company has also signed three new licensing and merchandising deals for the original Robotech animated series that debuted in 1985. Additionally, four new distribution deals for Robotech: The Shadow Chronicles recently released feature film based on the series, have been signed with more pending.

"Revelation Films is delighted to be working in partnership with Harmony Gold to bring Robotech: The Shadow Chronicles to UK consumers. Our aim is to bring the best viewing and owning experience possible to the public via an innovative approach to marketing and Robotech is a perfect vehicle for us to achieve this," commented Revelation commercial director Trevor Drane.

Exim Licensing vice president regional marketing Diego Barassi commented, "with both the new remastered series and the wonderful new high definition movie, our goal is to reach boys 6-11 years, along with their parents who are already loyal fans. Together families will enjoy Robotech's' never-ending adventures. We are sure that our partnership with Harmony Gold will be a successful one that will create enormous business advantages to our licensees everywhere in Latin America."

The four new distribution deals for Robotech: The Shadow Chronicles include:

FUNimation Entertainment
U.S. and Canada
Theatrical, TV & DVD

EXIM Licensing Group
Latin America
Theatrical, TV & DVD
Also includes all media rights for "Robotech"

Revelation Films Ltd.
UK and Ireland
Theatrical, TV & DVD

Madman Entertainment
Australia and New Zealand
DVD rights only


The three licensing and merchandising deals for "Robotech" include:

FUNimation Entertainment
USA & Canada, UK, Australia, New Zealand & South Africa

EXIM Licensing Group
Latin America

Empire International Merchandising Corporation
Hong Kong, China, Taiwan, Korea, the Philippines, Singapore, Malaysia, Indonesia and Thailand

 
Go to Top
Click for Kidology Archives
 
Also Read: