(16 April 2007 5:00 pm)

MUMBAI: fix8, which recently introduced User-Generated Reality, a new media category that all started with its free downloadable software combining video, animation and Instant
Messaging, has now unveiled AuditionsTV.

This is a platform for broadcasting high quality, real-time media to support interactive TV. Shanghai Media Group in China will offer interactive TV programming based on the fix8 platform for youth markets across Shanghai cable networks.

AuditionsTV has been designed for broadcast quality output. The software allows producers to select media content from thousands of users on the Internet and integrate it into live or produced TV programming.

fix8 CEO, Linh Duy Tang says, "Studies show that TV is losing viewers to the Internet. AuditionsTV will bridge the gap by integrating TV, Internet and mobile technologies for audience participation across reality,talk, game and dating shows."

AuditionsTV is currently being used on Shanghai Media Group's midnight talk show, Stay with You Till Dawn. The fix8 platform enhances visual effects and audience interactivity. Shown on Channel Young, a lifestyle and fashion channel, Stay With You is the first UGC programme in China.

SMG will also use AuditionsTV to offer interactive content on In Star TV, an MTV-like Music Channel targeting high school students and youth markets across Shanghai. fix8 will allow viewers to record funny video clips, which will be used to create a special subprogramme within the show to air every weekend.

Viewers will participate in real-time from the Internet across various formats including talk shows, talent contests, games, shopping and auctions. The show will air on SiTV's Game Channel.