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MUMBAI: Nickelodeon and cell phone and wireless service
provider kajeet have announced a strategic partnership
to serve kid audiences through wireless content.
Nickelodeon
is the first kid content provider for kajeet cell phones.
As
part of the joint initiative, the kajeet service will
offer customers a variety of mobile content from Nickelodeon
(e.g., downloadable ringtones, wallpapers, and games
of unique interest to kids) from hit Nickelodeon shows,
including The Rugrats, The Fairly OddParents, The Adventures
of Jimmy Neutron, Boy Genius and SpongeBob SquarePants.
Advertising and promotional elements of the partnership
include sponsorship of a number of Nickelodeon's big
television events in the US.
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