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Supplemented
Reliance Communications applications, solutions
and content group president Mahesh Prasad,
"Mobile TV is the latest breakthrough
in mobile entertainment that combines the
best of TV with the mobility and functionality
of a wireless device. Reliance Communications
has pioneered video based content on mobile
phones in India since its inception. With
this major initiative, our mobile phone
has become an entertainment station in itself.
This is in line with Reliance's pursuit
of making mobile TV a reality in India."
SUN
TV vice president Saxena said, "Entertainment
on mobile phones is the next era of the
media industry. Apart from offering easy
access and convenience, it paves the way
for making people technology savvy which
would help them redefine their lifestyle."
Worldwide
trend showcases how consumers are upgrading
from ringtones and wallpapers, the mainstays
of the mobile entertainment, to more advanced
features like mobile TV and propelling the
growth of TV on the mobile by leaps and
bounds. In countries like South Korea and
Japan, Mobile TV is already a way of life.
Other countries in the Americas and Europe
are fast catching up. In India, Reliance
Communications is providing such content.
Video content on Reliance Mobile World is
already a very popular service representing
different genre of content such as movie
clips, TV news and shows, music, videos,
cricket and sports fashion, glamour and
animation.
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