(12 April 2007 7:00 pm)

MUMBAI: Sify Limited a Consumer Internet and Enterprise Services in India, announced its appointment of Mumbai based Big Bang Media as its Exclusive Internet Ad Sales Concessionaire. Big Bang Media will be entrusted with the management of the complete advertising sales of all of Sify.com's internet properties including Wallet Watch, Bawarchi, Khel, Samachar.com aleading NRI news portal, Sifymax.com - India's leading broadband and video content portal as well as Sify's innovative retail advertising product AdPlus that enables desktop advertising across Sify iWays spread across 158 cities.

Commenting on the appointment, Sify Ltd portals president V Sivaramakrishnan said, "Sify presents a unique package to enhance customer reach not only through its popular consumer portals but also through its 3500 iWay network across 158 cities and the unique AdPlus advertising model. Big Bang Media's rich domain experience combined with Sify's reach will help brand ads work in an online PLUS offline delivery model".

Sify.com's clients and media agencies will greatly benefit from this partnership as Big Bang Media's focus will be to generate high interest and highly interactive properties, while taking the existing properties to newer highs in ROI delivery. Big Bang Media as content creators will also be generating interesting, interactive and customised content to support this advertising inventory ensuring an enhanced user experience on the sites. Says an official press release.

Big Bang Media, a Mumbai-based compnay, offers a 360 degree solutions in the media and entertainment space.

Initially founded by Entertainment and Media Industry veterans Madhu Mantena and Ashish Chakravorty, Big Bang Media is in the process of hiring a strong team in both Ad sales and Content.

Sify, network and e-Commerce services companies in India, offer end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 186 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting.