MUMBAI: As the scorching summer months approach and schools shut down for the vacation, Disney India is looking to aggressively capitalize on a highly profitable period for the kids' television genre.

With the launch of a four hour weekday 'Power Block' from 16 April, the creators of Mickey Mouse are packing all their top properties together from 4 - 8 pm. Among the existing properties, the channel will also add its third home grown production, a cricket based half hour weekly fiction show that is being developed by Miditech.

This programming strategy has been clubbed under an eight-week campaign titled 'Lose Control' that will break on and off air on 11 April. Clearly, Disney's strategic emphasis is on the 'tween' category, from whom the channel expects to garner a bulk in viewership over the coming months. Walt Disney Television India executive director production and programming Nachiket Pantvaidya opines, "Our ratings are largely generated from the older audiences and therefore we will maintain our focus on tweens."

The line up, as Pantvaidya says, "will include the best of the channels shows and movies." It will consist of both the channel's Indian live action properties Dhoom Machao Dhoom, which according to Pantvaidya "will start peaking as suspense in the story line creeps in" and new episodes of Vicky Aur Vetaal. This will be accompanied by the two dubbed International shows Hannah Montana and Recess along with Art Attack, Akkad Bakkad Bambey Bo and the previously acquired Hanuman movie series.

Additionally, the weekends will also see a surge on the movie front with feature films like Finding Nemo, 101 Dalmations, Tarzan, George of the Jungle and more.