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 MUMBAI:
Nickelodeon and children's footwear brand in the US,
stride rite have entered into a partnership as the latter
has become a co-sponsor of the SpongeBob SquarePants
Friend or Foe? network event on 13 April.
As
part of the agreement, stride rite will utilize Nickelodeon
as the exclusive marketing platform for its SuperBall
footwear line, whereby stride rite has launched an advertising
campaign on multiple Nickelodeon platforms in support
of the SpongeBob event, states an official release.
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The
partnership will include stride rite messaging on-air,
online on Nick.com and in the April issue of
Nickelodeon Magazine. The on-air campaign interstitials
and billboards that will feature stride rite will
begin today. Simultaneously, stride rite will be giving
an official SuperBall as a giveaway with a purchase
of a pair of SuperBall shoes in celebration of SpongeBob
SquarePants Friend or Foe?. In addition, stride
rite will distribute an in- store flyer driving consumers
to the Friend or Foe? event on Nickelodeon.
