|
Penetration Rate of Mobile Subscribers
who accessed Fifa World Cup Content
Country Penetration Rate (per cent)
| Country |
Penetration
Level |
| Italy |
Six
per cent |
| Germany |
Four
per cent |
| France
|
Three
per cent |
| Sweden |
Three
per cent |
| UK |
Three
per cent |
| Spain |
Two
per cent |
Telephia VP new products Kanishka Agarwal
says, "Soccer enthusiasts across the
world are passionate about their sport,
and European fans are notorious for their
hardcore dedication in supporting their
country's team. Italy secured their first
World Cup title in 24 years with a penalty
shoot-out victory over France, to the delight
of Italian fans.
"The World Cup showcased how important
mobile phones have become as a source of
immediate information and relevant content
for consumers, beyond just a tool to communicate.
Soccer fans were able to tap into the frenzy
of the games and show their connection and
support for their favorite teams through
their cell phones".
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