Indiantelevision.com Team

(9 September 2006 2:00 pm)

MUMBAI: As a way to whet fans appetitie for the new season of the longest running sitcom The Simpsons, US broadcaster Fox along with sister firm Fox Interactive Media (FIM) are offering fans a glimpse of the show on the web.

Through a campaign sponsored by Burger King, FIM sites will offer a promotional first look at the first episode.

In a Simpsons first, online fans on three FIM sites including MySpace.com, Fox.com and IGN.com's new site will have the exclusive opportunity to see the first seven minutes of the first episode before it airs on television. In addition, viewers will get to see footage of an episode in the making including an animatic and the finished scene.

Across the FIM network, a marketing campaign will drive fans to the video debut and promote tune in for the broadcast. Promotional initiatives specific to each property include: AskMen.com becoming "AskHomer" for the day and profiling Homer as the site's Man of the Week; FoxSports.com on MSN presenting Homer's week one NFL picks; a "Simpsons"-style graphic takeover of the homepage on Rotten Tomatoes and much more. The promotion will culminate with The Simpsons season premiere on 10 September.

Fox president entertainment Peter Ligouri says, "This sneak peek at The Simpsons' 18th season is a huge bonus for dedicated fans. Being able to preview the first episode of the new season will surely whet viewers' appetite for the premiere on Sunday."

FIM president Ross Levinsohn says, "We are thrilled to be able to offer an exclusive first look at the Simpsons to our core audience of 18-34 year olds, who have embraced this show as one of the most popular TV programs of our time.

"We are seeing an increasing demand for video content across FIM sites, and we are focused on delivering that content in a variety of ways - blending established media and user-generated content in a meaningful way."

Simpsons fans can visit MySpace, www.igntv.com and Fox.com to get the first look at the first episode before it airs on 10 September. Additional Simpsons features and promotions can also be accessed at www.rottentomatoes.com and www.scout.com in addition to the other three sites.

The Simpsons will air their historic 400th episode in May 2007. The series features Homer, Marge, Bart, Lisa and Maggie Simpson who take traditional family life and turn them upside down.