MUMBAI: UK publisher BBC Magazines has launched an online edition of its Top Of The Pops magazine in conjunction with Zinio Systems.

The company says that Top of the Pops is the UK's number one teen entertainment title selling almost 120,000 copies every four weeks (ABC Jan-Jun 06) and this digital edition marks another significant step in the title's digital strategy designed to capture teen interest in new media and technology.

The digital edition will offer an enhanced and more interactive reading experience in tandem with the newsstand version offering extras such as Rich Media exclusives of the Pussycat Dolls and Neyo music videos. As well as offering increased reach, advertisers will be afforded the unique opportunity of enhancing their print creative like never before with live linking to web addresses and auto-play audio/visual content.

Following the first complimentary edition, readers can sign up for an annual subscription to the digital edition for just £9.99. Subscribers to the digital version will have the unique opportunity of receiving the online version of the magazine five days before it hits the newsstands. In a market where the immediacy of gossip is so crucial, this will be seen as particularly attractive to the average teenager.

BBC Magazines Teen Group associate publisher Duncan Gray says: “We're really excited to be the first teen title to enter this side of the digital marketplace. We see this digital edition as a complimentary purchase that offers up a whole new way for readers to enjoy the magazine by incorporating a range of interactive features.

"Our readers love the celebrity interviews, fashion, gossip, cringes and real life stories and the digital edition enables us to deliver this directly to their inbox and bring elements of them to life with enhanced interactive content such as embedded music videos and film and TV trailers."

Readers can also receive details on downloading the digital edition through the magazine's website and it will also be promoted through its recently launched email newsletter which has already attracted over 3000 members. Zinio will be promoting the magazine on www.zinio.com and through it's vast digital database aiming at international sales.