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ICTV president and CEO Jeff Miller, says,
"One of the greatest challenges for
network operators in the broadband era has
been to match the precision of the Web in
delivering the right programming and advertising
to the right subscriber at the right time.
"The ActiveVideo platform is a standards-based
approach that creates new programming choices
with high-CPM, targeted, auditable and interactive
advertising opportunities."
Capitalising on the ability to deliver
Web programming as MPEG video to any digital
set-top box, the ICTV ActiveVideo platform
is entirely standards- based, requiring
no custom integration or proprietary development.
Live and on-demand programming can be blended
with content that is created and modified
quickly using standard Web tools and talent.
The ICTV ActiveVideo Mosaic creates easy-to-use
personalised navigation. This allows subscribers
to view live video from and navigate through
a number of channels at a single glance.
The ActiveVideo Mosaic can be personalised
based upon subscriber, operator, or programmer
choice, or via system response to subscriber
viewing habits - all on any digital set-top
box.
Interactive elements, including Web-driven
targeted advertising, can be incorporated
within the mosaic screens. With ActiveVideo
Channels, network operators and programmers
can enhance the value of existing channels
by allowing viewers to take active
control of what they see and when they see
it. Simply by using their remote control,
television viewers can select an ActiveVideo
Channel from the standard programme guide
and enter a broadband experience that includes
video, navigational elements, channel branding,
banner advertisements, and links to different
video segments.
Screens can be manipulated to reflect personal
viewing interests and purchasing preferences.
Clicking on advertisements within the ActiveVideo
experience enables interaction with sponsor
messages, including "telescoping"
to let consumers request more information,
watch a demonstration or make a purchase.
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