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Rosenblum says, "What has become eminently
clear is that our advertising partners in
our traditional television businesses are
anxious to work in collaboration with the
creative community to develop original digital
content.
"At our core, we are a content creation
company and Studio 2.0 is a natural, yet
extraordinarily exciting, extension of our
television production businesses. We are
confident that Rich and Studio 2.0 will
successfully provide advertisers with cutting
edge tools that will integrate their brands
with inventive digital content in fresh,
impactful and meaningful ways.
"At the same time, Studio 2.0 will
present our creative partners in our television
production divisions with a vibrant platform
to express their vision in expanding digital
arenas and allow us to collaborate with
Simon Kenny (President, Warner Bros. Digital
Distribution) and his team on terrific content
for digital distribution."
Hunegs says, "Rich’s breadth
of advertising experience, both as a creative
and production exec, and the wide array
of advertisers, brands and companies for
which he has created, make him the ideal
choice to run Studio 2.0. It is a coup to
have him join us".
Time Warner Global Marketing, the cross-divisional
client partnerships arm of Time Warner,
will work closely with Rosenthal and Time
Warner advertising clients.
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