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MUMBAI: Nimbus has announced that its cricket centric TV
channel Neo Sports, positioned as "The Home of Indian
Cricket on TV" will debut on 1 October with the Challenger
Series for NKP Salve Trophy.
 Nimbus
Communications chairman Harish Thawani tells Indiantelevision.com,
"Our internal benchmarks are the soft launch on 1 October,
commercial launch on 1 November. 1 January 2007 is when we want
to arrive as a globally benchmarked competitive sports network.
Before that date comes I can say that we will have eight sponsors
locked in on five year contracts. They want it. People approach
us and say, 'When do we sit down and do a five year deal?'
"Between the eight sponsors that we will have locked
in, 60 per cent of the channel’s inventory will have
been snapped up.
"They do not believe in the artificial division of three
and a half or four years. The momentum anyway gets carried
to the next period. The eight charter partners will enjoy
the best positions and exclusivity on cricket advertising."
Soon after the comercial launch of Neo Sports, will come
a second channel Neo Sports Plus, which will look to converge
somewhere between sports and entertainment. And some time
in the second half of 207 will come the sports news channel
- Neo Sports News.
Speaking about Neo Sports Plus, Thawani says, "We had
earlier scheduled to launch it in the second quarter of 2007
which is April – June. But I can confirm that we are
likely to bring that forward. We have been able to get ready
faster. It is running ahead of schedule. For Neo Sports, the
momentum will start building up towards the end of December
just ahead of the first major international series."
Neo Sports has entered into an exclusive distribution tie-up
with Star India, which will roll out over 10,000 decoders
in the coming weeks to take Neo Sports across the length and
breadth of this country. The channel will be available on
Cable, DTH and new media platforms.
Speaking about the pricing for the two channels, Thawani
says, "We are looking to charge a premium price. Broadcasters
so far have not had the guts to charge the price that they
feel reflects the true value of their product. What I can
confirm is that our pricing will be considerably higher than
ESPN Star Sports.
"Neo Sports is premium not just in cricket but also
in product feel, the technology investment we are making.
We are building up for high definition ready. We are the first
company to install complete station automation software for
the channel from day one. When you invest and create a premium
product you expect premium pricing."
Neo Sports will focus on various cricket related programming,
live coverage of both domestic and international cricket,
interviews with top cricketers, analysis and sports entertainment.
Neo Sports subscribers, specifically for domestic cricket,
would be able to enjoy features like top angle shots and pan
vision, speedometer, 3D animation and graphics, spin vision
camera for tight bowl vision and spin action, informs an official
release.
Neo Sports will broadcast on an average three international
cricket series every year featuring India and six domestic
tournaments, in addition to which it will broadcast several
other international cricket matches. It promises to broadcast
close to 150 days a year of live cricket.
Among the key people who have recently joined Neo Sports
include Shashi Kalathil as CEO, Hitesh Sabharwal as VP affiliate
sales, Ranjith Rajasekharan as VP marketing, Shakeel Memon
as creative director and Sonali Rege as GM production.
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