Multimedia Informatics Pvt. Ltd. distributed enrollment forms through various activity classes, hobby classes, dance classes and many such other intuitions. It also had extensive mobile van publicity at various places in Mumbai in addition to promotional activities at malls and multiplexes. It also had hoardings at strategic locations across the city. At every audition centre, an average of about 45 - 50 Mother n Child pairs participated. The final selection decision will be based on the judges, adds the release.

Multimedia Informatics Pvt. Ltd. Shashank Mane says, "The bonds of motherhood are stronger than any other bond. A mother is also the one who identifies and nurtures the talent in a child. Keeping this in mind, Multimedia Informatics came up with a unique event called 'Mother n Child', a chance for an early start to hone the talent in your child. Being our third event on Mumbai level, we decided to make it even bigger this year by reaching out to maximum schools as possible. And we have managed to get phenomenal response from participating schools and nurseries."

Sagarika (singer, model, and actress) one of the celebrity mothers, who participated in the earlier events said, "I would like to be a participant when my child grows eligible to participate. But I am not sure whether I will be able to perform with confidence and these people do."

Another celebrity mother Walucha Robinson (model) added, "It's not very easy to stand on stage and perform but that's how I started…I was young when I started out on a small little stage…but you get where you want to in life when you start small."