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"Our
association with Jaan-e-mann is a
joint promotional and brand building exercise.
UFO will showcase the film in its 400 theatres
across India and Jaan-e-mann will
carry the branding of UFO in their print
and optical media," said UFO Moviez
vice chairman and director Raaja Kanwar
at a media briefing yesterday.
UFO
executive director and CEO Sanjay Gaikwad
added, "By the time the film releases
in Diwali, we will achieve our target of
500 theatres. And as per UFOs' roll out
plan we are to achieve a target of 1000
theatres by March 2007 and 2000 by March
2008."
With
an objective to revolutionise the distribution
and exhibition system in cinema, UFO was
officially launched in November 2005 and
within less than a years time, plans a foray
into the international market.
This
initiative has been taken by UFO after acquiring
the rights to Mpeg 4 Digital Cinema Solutions
from DG2L Technologies Pvt Ltd.
"The
response that we have got from India is
helping us to take this leap in the international
market, say Middle East and European nations,
where Bollywood films are popular. And with
Mpeg 4 digital cinema solutions, the task
will become easy. This technology will provide
greater flexibility, effieciency and cost
savings," added Gaikwad.
Digital
screening of films through the technology
offered by UFO not only reduces the cost
of prints but also helps the distributors
and exhibitors, who have to pay a nominal
amount for acquiring the print of the film
and showing it in theatres.
"The
distributer pays Rs 250 for a single print
and the exhibitor pays Rs 275 for the same
as compared to the Analog print for which
they have to spend something between Rs
16,000 - Rs 17,000. Moreover, the server
in the UFO system installed at the theatre
can store upto 15 films, which gives flexibility
to the exhibitors to play different films
at different times of the day," said
Gaikwad.
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