Turner International India Pvt. Ltd. VP distribution and business operations (India and South Asia), Siddharth Jain said, "With technology evolving at a rapid pace, we are moving towards a digital world where entertainment will be consumed at the convenience of Generation M. As the Industry leader in the kids' entertainment genre, it is imperative that we extend our compelling content to as many platforms available.

"This deal to offer video on demand with VSNL is a step in that direction and is a pioneering initiative for Cartoon Network and the kids' genre. All of these areas will become even more important going forward as 'convergence' becomes a reality, and our core audience of kids and young adults - as well as advertisers - come to expect our unique properties and characters to be available on all platforms and at all times. Cartoon Network is an immersive experience for our fans, and this deal adds yet another dimension to the number one kids' channel of India - Cartoon Network."

VSNL vice president content and applications, broadband and retail business Mukul Sood said, "This first of its kind tie-up between Cartoon Network and VSNL will create an innovative entertainment experience to our broadband subscribers. This partnership represents the convergence of vision and strengths between VSNL, India's leading telecommunication and Internet services company and Cartoon Network, India's number one kids' channel. Tata Indicom Broadband subscribers can now look forward to a roller coaster ride of exciting animation video content for their kids and themselves."