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MUMBAI: The Minister for Information & Broadcasting and
Parliamentary Affairs, PR Dasmunsi inaugurated the Audio Visual
Unit of the Press Information Bureau(PIB).
Speaking on the occasion, the Minister said it has become
important to meet people's growing needs for information through
24 hour TV channels. He asserted that the audio visual cell
will satiate the hunger of large sections of people concerned
with information on day to day developments of the Nation.
Describing this initiative as a "big jump" and
"stage II revolution" in the efforts of PIB to cater
to the requirements of electronic media, the Minister for
I&B expressed hope that it would provide valuable feedback
to the Government and meet the needs of TV channels who do
not have necessary infrastructure.
In his address, I&B secretary, SK Arora, welcomed the
launch of the audio visual cell by observing that mediapersons
could access authentic and accurate information about government's
activities, initiatives and policy pronouncements by visiting
PIB's website.
He also announced that several lakh rare photographs of
last 50 to 60 years available with the Photo Division in a
digital form will be placed on the PIB's website shortly.
He expressed hope that this measure would further increase
PIB's popularity among the media.
In her welcome address, PIB director general, Deepak Sandhu
stated that the advent of television channels, especially
regional and local channels have brought a new challenge to
PIB for meeting the demand for visual content of Government
information. AV Unit which was started by PIB in response,
will disseminate important information in the audio-visual
format including special interviews with senior ministers.
The format which has been adopted to start with, is to web-stream
the audio-visual content on the website in a preview format
and downloadable format. The video clips will be confined
to a maximum of two minutes so that there is no difficulty
in downloading the contents. At a later stage, PIB hopes to
distribute this audio-visual material in DVD format as well.
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