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MUMBAI: The Singapore media industry will consolidate its
presence in the global arena under a unified front called
“Singapore Media Fusion”, showcasing the industry’s
collective richness and diversity at Mipcom 2006.
The project was initiated by Media Development Authority
of Singapore (MDA) and developed in consultation with local
industry players in a process spanning one year. It articulates
the attributes of the media industry - the bold and creative
energy inspired by the collision and fusion of different cultures
in the cosmopolitan Asian city.
This year, fifteen Singapore companies will be showcasing
their products and services at the Singapore pavilion, highlighting
the country’s ability to work across the entire range
of media activities and genres – from creative services
to post-production capabilities, from live-action documentaries
to animation series.
MDA Chairman Dr Tan Chin Nam, said, " In addition to
lending consistency to the manner in which the Singapore media
industry is represented and promoted, ‘Singapore Media
Fusion’ enhances Singapore’s profile at the international
level by projecting a unique voice that harnesses the collective
strengths of our media industry, both in the traditional and
new interactive digital media space. At the same time, local
industry partners can also look to ‘Singapore Media Fusion’
as a common platform to showcase their success, one that helps
us to achieve our goal of becoming a global media city."
Commenting on the industry’s strategic positioning,
Mr Tony Chow, Singapore’s Association of Independent
Television Production Companies' President said, "Singapore
Media Fusion aptly describes the cultural diversity of our
industry, and our position as an ideal East-West gateway.”
Concurrently, an online portal singaporemediafusion.com
will be launched to cultivate an online community of local
and international media practitioners who are interested in
the Singapore media scene, whether they are seeking content,
co-production partners or specialised media services.
In the last couple of years, Singapore’s media industry
has made significant inroads into the international market,
with a slate of co-production projects with leading international
players across various platforms, and an increasing demand
for made-by-Singapore content.
Singapore’s media scene has never been more exciting.
In content development, Singapore’s media companies have
made strides in the global arena with leading international
players including: House of Harmony, a Germany-Singapore
telemovie production that premiered to close to seven million
viewers in Germany on ZDF in October 2005; Secrets of Battleship
Yamato, a US-Japan-Singapore television documentary which
was beamed to households in US, Germany and across Asia; One
Last Dance, a China-Singapore triad film thriller directed
by Max Makowski and slated for release end of this year.
Increasing awareness and demand for Singapore-made content
internationally saw Singapore showcasing its productions at
Tous les Cinémas du Monde (All the Cinema of the World)
during April’s Cannes Film Festival; Zodiac-The Race
Begins, Singapore’s first 3-D animated full-length
feature, was sold to more than 20 countries since it was launched
at Cannes Film Market in 2005; PS I Luv U, Asia’s
first made-for-mobile phone Mandarin drama serial produced
by Singapore, has been acquired by telcos in six Asian countries.
This year, Singapore’s animation house Scrawl Studios,
sold its 2-D animated TV series Nanoboy to Thailand
and South Korea, while 3-D animated series Katakune,
a Singapore-China co-production, has been pre-sold to China’s
CCTV.
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