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MTV
president Christina Norman says, "The
acquisition of Harmonix will deepen MTV's
connection to its audience via on-line,
mobile and console music gaming, and expand
the
relationship with both labels and artists
through the creation of games based on classic
songs as well as future album releases.
"Harmonix's
technology allows everyone to pursue their
rock and roll fantasies, even people like
me, with more musical ambition than actual
talent."
Viacom
president and CEO Philippe Dauman says,
"Harmonix is a wonderful addition to
Viacom's tremendous collection of digital
assets, and is precisely the type of transaction
that will help us aggressively grow our
digital business while maintaining strong
fiscal discipline.
"We're
committed to a swift integration and look
forward to helping Harmonix
become even stronger with the support of
the incredible marketing and creative power
at MTV Networks."
MTV
chairman and CEO Judy McGrath, says, "The
acquisition of Harmonix advances MTV Networks'
strategy of connecting with target audiences
by creating immersive, multi-platform environments
that extend to every device they use. Harmonix
is an innovator in giving audiences new
and dynamic ways to interact with music,
and I couldn't be
more excited to welcome the company into
MTV Networks' strong portfolio of multi-platform
brands."
Harmonix
introduced Frequency in 2001 and Amplitude
in 2003. These games won numerous accolades
including one of Rolling Stone's "Best
Console Games of 2003" and IGN's "Reader
Top 10". The company also developed
the Karaoke Revolution franchise, which
turned singing into a competitive game.
This title was
named by TIME Magazine as the "#1 Video
Game of 2003" and won Electronic
Gaming Monthly's 2003 "Gaming Innovation
of the Year" award.
Harmonix
CEO Alex Rigopulos says, "We are very
excited to combine our unique assets in
the music and gaming space with one of the
most recognised brands in the music world.
We
look forward to continuing to create innovative
ways for people to enjoy music.
Rigopulos and other key employees will continue
in their roles following the completion
of the acquisition. Harmonix will join MTV
Networks' Music and Logo Enterprises unit,
led by Jeff Yapp who is the executive VP
of the unit.
He says, "Harmonix's talented team
will be a powerful and important addition
to MTV that brings enormous talent and expertise.
All of us are excited to begin working with
them to develop meaningful and creative
ways to deliver
music to our audience".
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