Some
of the key topics scheduled to be discussed include
multi-platform content, licensing and merchandising
and programming strategies. There will also be a special
session on the evolving landscape of animation in
India. The country is already known worldwide for
its animated series in 2D and 3D for TV and DVD and
this spotlight will enable potential investors to
keep abreast of the developments which are attracting
more and more foreign investment.
Another highlight this year will be a special discussion
between two executives, DIC Entertainments chairman
and CEO Andy Heyward and Cookie Jar Entertainment
president and COO Toper Taylor. The session is co-organised
with Licence! magazine and will focus on the
importance of licensing for childrens TV companies.
On
7 October three separate sessions, partnered with
Kidscreen Magazine, will demonstrate to participants
the art of pitching projects to broadcasters, optimising
new digital platforms and anticipating the needs of
buyers.
Also
on the agenda are two specialised licensing workshops.
The first is in collaboration with the French consultancy
agency Kazachok and is called I Have a Great TV
Programme, How do I Licence it?. During the session
leading experts in the licensing/merchandising field
will give participants first-hand advise to help them
successfully license their products.
The
second workshop organised by The International Licensing
Industry Merchandisers Association (LIMA), demonstrates
via case studies with companies such as Nickelodeon,
the mechanics of producing spin-off products parallel
to the TV success of a programme.
The
"Mipcom Junior Licensing Challenge" returns
to Cannes on 8 October. This gives delegates the opportunity
to put their property forward in full view of the
TV community in the hope of finding tomorrows
licensing star. The competition is held in association
with US trade publication, Licence! magazine.
Following
a pre-selection process led by the Editor-in-Chief
of the publication, a jury of experts, predominantly
toy manufacturers, agents and broadcasters, will evaluate
a total of five non-aired projects selected on the
basis of their strong potential for licensing and
merchandising exploitation.
For
those presenting, as well as those in attendance,
the event is sure to be informative, eye-opening,
and fun. The MIPCOM Junior Licensing Challenge
was launched for the first time in 2004.
The
number of programmes screened at the 2005 edition
of Mipcom Junior reached an all time record with the
easy-to-use digital video library launched in 2004.
A total of 39,134 screenings were recorded compared
to 13,956 in 2004. Once again this new digital technology
will offer optimal screening conditions for all the
programmes listed in the Mipcom Junior 2006 catalogue.
Last
year's edition of Mipcom Junior 2005 welcomed, 819
participants from 497 companies and from 53 countries.
839 programmes were presented of which 462 were new.