| A
total of 110,000 travel agents around the world were invited to nominate their
favourite TV channel, as part of an awards ceremony that was established "to
acknowledge, reward and celebrate the enormous achievements to be found in all
sectors of the global travel industry." BBC
World, the BBC's international news and information channel, received the most
votes and was presented the award at a gala ceremony in Turks and Caicos on Wednesday
night. The channel also won the same award last year at the Annual World Travel
Awards 2005 in London. BBC
World's Director of Airtime Sales, Jonathan Howlett said: "This award acknowledges
BBC World's unique appeal to the international traveller and it is a great honour
to have received it two years in a row. Through our comprehensive news and business
bulletins, and our weekly, award-winning travel news programme, Fasttrack, we
keep global travellers fully briefed on the issues that affect them. Travel and
tourism is such an integral part of the global economy and this award reinforces
BBC World's commitment to the industry." BBC
World's commitment to travel and tourism has also been recognised in other awards
and surveys. Fasttrack
was voted best television feature of the year in 2005 by the British Guild of
Travel Writers. In May 2005, an International Air Travellers Survey [IATS] found
that BBC World was the favourite news channel and most trusted international news
channel among travellers, who considered it to have greater in-depth analysis
than its competitors. BBC
World reaches nearly half a million frequent flyers per day around the world and
has more than 30 tourism board clients across the globe from the Pacific to the
Middle East. The channel is also seen in 1.3 million hotel rooms, 36 airlines
and 46 cruise liners around the world. |