| Fans
also can participate in WWE’s Cyber
Sunday PPV event in November by casting
votes online at www.wwe.com to determine,
among other things, which Superstars and match
stipulations may be involved in the PPV event.
For many situations, fans can vote right up
until the match starts on PPV, providing almost
immediate feedback.
Participating
cable and satellite systems will be offered
an array of marketing materials in English
and Spanish and will have the opportunity
to tag all materials with broadband information
and promotions. NBCU and WWE will support
the initiative with national exposure and
a media buy.
WWE
Affiliate sales and marketing senior VP
Peter Clifford says, “The premise behind
Cyber Sunday, which is largely a broadband
involved interactive PPV event, and the
natural fit between WWE fans and fans of
The Fast and the Furious franchise made
for a wonderful opportunity to join forces
with NBCU. The result is a win/win/win for
WWE, NBCU and our affiliates.
“Using our pay-per-view and VOD assets,
we are giving our customers a great opportunity
to sell more high speed services."
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