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Media
reports state that Youtube wil share ad
revenue with Warner. A report in The
Wall Street Journal further states that
YouTube is developing software that automatically
identifies copyrighted music and video content
uploaded to the site, reported in its online
edition. A portion of the revenue from ads
placed near the copyrighted material will
go to the owner of the copyright. 100 million
videos are viewed daily on youtube.
YouTube
co-founder and CEO Chad Hurley.has ben quoted
saying that in the future it would explore
options for sharing online ad revenue with
smaller and amateur creators of videos.
"But right now we are building tools
for record labels, TV networks and movie
studios."
Interestingly
this announcement of the tie up comes at
a time when the world's largest record company,
Universal says that it will go after social
sites like Youtube and MySpace for infringing
copyright. Universal Music CEO Doug Morris
has been quoted in reports saying that he
believes that sites like youtube owe firms
like Universal tens of millions of dollars.
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