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A
report in Xinhua states that China
will adopt a terrestrial digital TV broadcast
standard - the mandatory broadcast signal
for Chinese broadcasters - on 1 August next
year. A study by Research and Markets further
notes that China plans to stop the transmission
of analogue television by 2015. With the
rise of DTV, China has established relevant
policies to gradually eliminate analogue
TV and enter the era of DTV.
Though
compared with developed countries, China
is lagged far behind in the field of digital
TV, yet it made rapid progress in 2005;
altogether 4.13 million Chinese subscribed
digital TV, increasing by over twofold compared
to the previous year. Among them, 3.97million
were digital cable digital TV subscribers.
Also,
problems can be found in Chinas DTV industry.
They are backward standard, difficulties
in network consolidation, deficient terminal,
immature market, serious shortage of content,
deep-rooted receiving habit, want of price
system, immature core technology, incomplete
DTV industrial chain, need of further probe
in business modes and systems. All these
factors severely restrict the development
of the DTV industry in China.
It
can be seen from the development trend that
DTV is bound to substitute for analog TV,.
However, as to digital pay TV, China is
still exploring a suitable operation mode
and there is still a long period of time
before its maturity. SARFT (The State Administration
of Radio Film and Television) of P.R.C.
is always vigorously popularizing DTV in
China. The Chinese government, along with
channel suppliers, channel integrators and
cable network operators is zealous about
the popularisation of DTV, offering a fairly
good and unique circumstance for the development
of digital pay TV.
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