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"Sify
is ideally positioned with the Sify Iway
network (over 3000 Iways across 154 cities)
and the broadband portal, SifyMax.com, to
manage massive customer video interaction
activity like the Zee CineStar activity.
The customer can take the tutorial on SifyMax
and the auditions can be recorded at the
Iways or uploaded online on SifyMax.com.
The customer is charged for these services,"
explains Sify Ltd Portals president V Sivaramakrishnan.
Zee
TV marketing head Tarun Mehra agrees, "Zee
Cinestars is an all India contest and understandably
the auditions demand a lot of hard work.
But, with the help of Sifymax, we have simplified
the whole process. The technology lessens
the load and this helps us to channelise
our resources to the other areas of the
project."
Sify
will be soon exploring the facility for
an in-house talent hunt, the Net Jockey
Hunt. The contest will be conducted at popular
Malls in Mumbai for its city specific broad
band portal www.mumbailive.in.
Speaking
on the strategy, Sivaramakrishnan offers,
"Without any registration /subscription
fee, we reach out and offer value added
services (entertainment and information
content in video format) to this segment.
Almost 34 per cent of the Sifymax users
access the internet via cyber cafe, through
the Sify Iway cyber café chain. Hence
we are leveraging on this huge strength."
On
the revenue front, Sify is expected to push
this revenue model to deliver this fiscal.
However, Sivaramakrishnan refuses to divulge
the target. "It is early days to comment
on this," he says.
Also read:
Zee
TV associates with Sifymax for 'Cinestars'
auditions
|
The
company has already associated with national
networks such as Star India and Zee to offer
them online solutions for the audition process.
For example, Zee TV has associated with
Sifymax for the video auditions of its upcoming
talent hunt show Cinestars. The auditions
will be held in 154 cities across India
using the technology edge of Sify's 3400
plus iWay cyber cafes. 
